DevReady Podcast
We started the DevReady podcast to help non-techs build better technology. We have been exposed to so many non-techs that describe the struggle, uncertainty and challenges that can come with building technology. The objective for the DevReady podcast to share these stories and give you the tools and insights so that you to can deliver on your vision and outcomes. You will learn from non-tech founders that have invested their time and money into developing technology. We will discuss what worked, what didn’t and how they still managed to deliver real value to their users. These stories are inspirational – demonstrating the determination, commitment and resolve it really takes to deliver technology. Throughout the DevReady Podcast we also invite subject matter experts to the conversation to give you proven strategies and techniques to successfully take your idea through to delivery and beyond. Enjoy the Podcast, it will challenge you, inspire you and provide the tools you will need ...
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Episodes
Wednesday Nov 08, 2023
Wednesday Nov 08, 2023
In this episode of the DevReady Podcast, our hosts, Andrew Romeo and Anthony Sapountzis are joined by Steven Lewis, the Director of Copywriting and AI Copywriting Speaker and Trainer at Taleist Agency. Listen to the episode for a captivating discussion on the power of effective communication and engaging content to uncover the secrets of persuasive copywriting and storytelling and gain valuable insights into crafting compelling narratives.
Steven emphasizes the importance of understanding the distinction between copywriting and content writing, highlighting the need to engage audiences and drive specific actions. He illustrates the common tendency for businesses to focus on self-promotion rather than addressing customer concerns, emphasizing the need to prioritize the audience's needs and desires.
Steven underscores the significance of tailoring social proof to address customer objections effectively, stressing the importance of testimonials that resonate with customers' core worries and desires. He delves into the barriers to sales, such as pricing and communication clarity, highlighting the necessity of ensuring a company's website effectively communicates its offerings. Additionally, Steven debunks the misconception of broad demographics in marketing, emphasizing the need to understand the nuanced needs and fears of individual customers within the target market, even in B2B contexts.
Further, Steven emphasizes the importance of understanding clients' emotional needs and desires, showcasing the effectiveness of using language and narratives that evoke positive emotions and resonate with clients' aspirations. He also discusses the significance of leveraging pain points and fear in marketing, highlighting the psychological tendency of individuals to avoid losses more vehemently than pursuing gains. Steven emphasizes the critical role of persuasive and effective copywriting in driving conversions on websites, debunking common myths about copy length and stressing the importance of captivating content.
Moreover, Steven underscores the importance of the research process in uncovering valuable insights about businesses and their unique value propositions. He emphasizes the necessity of effectively conveying these value propositions in various marketing channels, encouraging businesses to move beyond conventional sales-driven email newsletters to establish genuine connections with their audience. Finally, Steven highlights the significance of communicating a business's unique philosophy and approach to establish meaningful connections with the right customers, illustrating this through a discussion on CRM and the importance of clearly articulating a company's target audience and unique approach.
Wednesday Nov 01, 2023
Wednesday Nov 01, 2023
In this episode of the DevReady Podcast, our host, Anthony Sapountzis, is joined by Kylie Chown, a certified LinkedIn Strategist and a Social Media Trainer. Listen to this episode to understand how to leverage LinkedIn for business growth, establish a strong online presence, and navigate the evolving landscape of this professional networking platform. Discover invaluable tips and strategies for effective content creation, networking, and brand alignment in the digital world.
Through the episode, Kylie emphasizes the significance of leveraging LinkedIn as a powerful tool for businesses, highlighting its professional focus and the benefits it offers for networking and brand establishment. She discusses the changing landscape of LinkedIn, emphasizing the importance of providing valuable and educational content that resonates with the audience to overcome the recent decline in engagement. Chown also addresses the challenge faced by professionals transitioning to new industries, stressing the importance of building a relevant network aligned with their goals through targeted outreach and in-person interactions.
Furthermore, Chown underscores the importance of understanding the audience's preferences on LinkedIn, emphasizing the need for tailored communication strategies and a well-optimized profile. She highlights the significance of maintaining a positive brand reputation and making a strong first impression by focusing on quality interactions and targeted networking. Chown also discusses the common issue of individuals underselling themselves on LinkedIn and emphasizes the importance of accurately positioning oneself online to align with their capabilities and business goals.
Additionally, Chown discusses the significance of maintaining brand and business alignment on LinkedIn, advocating for a balanced approach that reflects the organization's values while allowing individuality to shine through. She underscores the need for a well-defined social media policy within organizations, emphasizing the importance of clear guidelines for content sharing and the framing of discussions around policy adherence. Chown also highlights the distinctions between personal profiles and company pages on LinkedIn, stressing the value of both for fostering engagement and connections based on individual interactions and brand awareness.
Finally, Chown delves into the importance of understanding audience content consumption preferences on LinkedIn, emphasizing the need for content formats that engage effectively and encourage platform retention. She discusses thematic content development and data analysis as essential elements for optimizing content performance and audience engagement.
Wednesday Oct 25, 2023
Wednesday Oct 25, 2023
In this episode of the DevReady Podcast, our hosts, Andrew Romeo and Anthony Sapountzis are joined by Chris Ellis, Founder of Ellivate Consulting. From simplifying commission schemes to mastering CRM for scalability, Chris shares invaluable insights into revenue operations, helping businesses navigate growth challenges and unlock their full potential. Tune in for expert guidance on enhancing performance, aligning teams, and building a high-impact sales organization.
Chris shares his extensive experience in the corporate world and highlights his consultancy's role in helping scale-up organizations enhance their systems and processes for improved performance and revenue retention. He discusses the various services his firm offers, including consulting, training, coaching, and the unique "virtual rev-up" process, aimed at resolving revenue cycle pain points.
Chris emphasizes the significance of early adoption of revenue operations within organizations and provides insights into his consultancy's framework for optimizing revenue operations and revenue enablement. He underlines the importance of strategy in this framework, which consists of 12 steps focusing on critical aspects such as performance, sales processes, data measurement, and aligning sales and marketing teams.
Additionally, the episode explores the challenges faced during the scaling process, with Chris highlighting the need for organizations to shift their focus from the "what" to the "why" and effectively equipping teams with the necessary tools and strategies to achieve desired outcomes. The role of reporting and analytics, particularly within CRM systems, is emphasized as a crucial factor in achieving scalability and informed decision-making.
Chris concludes the conversation by emphasizing the essential role of revenue operations within organizations, particularly during the scaling phase. He encourages businesses to invest in strong individuals for revenue operations to drive success, underlining the importance of a well-defined operating model and a carefully selected technology stack to support growth and efficiency.
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Apple Podcast: https://apple.co/36XdTFQ
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YouTube: https://www.youtube.com/@AerionAuTech
Wednesday Oct 18, 2023
Wednesday Oct 18, 2023
In this episode of the DevReady Podcast, our hosts, Andrew Romeo and Anthony Sapountzis, are joined by Jeff Jaraved. He is the Co-Founder & Director (Engineering), CAASie.co, an online ad platform that brings Facebook-style advertising to digital billboards. Get ready to dive into the world of digital advertising and technological innovation with this podcast episode as the three explore the challenges, triumphs, and intricacies of building a self-service ad platform and navigating the complexities of the advertising industry.
Jeff talks about the journey of the company's evolution from a design agency to a comprehensive online ad platform for digital billboards. He also sheds light on the initial struggles of reconciling high billboard costs with affordable advertising, which led to the innovative approach of selling 10-second ad slots at reduced rates, thereby providing flexibility and cost control for advertisers. The platform's emphasis on serving small businesses in a niche market, often overlooked by larger players, is highlighted, along with the challenges of managing creative content and integrating dynamic creative solutions into the platform.
Jeff delves into the complexities of managing user-generated content, emphasizing the need for efficient triage processes and the implementation of measures to regulate and optimize the creative uploading process. The discussion also focuses on CAASie.co's plans to enhance internal management processes and systems to better regulate content on the platform, along with the significance of implementing an abstraction layer for automatic content rejection. Furthermore, the company's emphasis on achieving self-sufficiency and transitioning to a more structured business model, while contemplating potential acquisitions by larger entities, is discussed.
The challenges faced by CAASie.co in attracting investors, managing financial risks, and ensuring sustainable growth are some of the key points of discussion, emphasizing the company's cautious approach to loans and the preference for utilizing existing funds. Jeff emphasizes the significance of fostering partnerships in the online advertising industry through transparent communication and the building of trust between businesses. Lastly, the importance of effective teamwork and the human-centric aspects of the business are underscored, along with the challenges associated with managing internal operations and addressing internal technological requirements.
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Facebook: https://www.facebook.com/aerionTech
LinkedIn: https://www.linkedin.com/company/aerion-technologies
Instagram: https://www.instagram.com/aeriontech/
Apple Podcast: https://apple.co/36XdTFQ
Spotify: https://spoti.fi/2uaqDvt
YouTube: https://www.youtube.com/@AerionAuTech
Wednesday Oct 11, 2023
Wednesday Oct 11, 2023
In this episode of the DevReady Podcast, Anthony Sapountzis, sits with Caitlin Budge, CEO and Founder of Clarified Solutions. Tune in to the episode as Caitlin provides comprehensive insights into navigating the world of government grants, tenders, and investment documents, offering valuable guidance for businesses seeking success in these areas.
Caitlin delves into her expertise in helping businesses secure government grants, tenders, and investment documents. She emphasizes the importance of thorough research and clarity in grant applications, highlighting the detailed nature of grant guidelines. Caitlin provides insights into the time and effort required for grant applications, underscoring the need for long-term commitment.
Caitlin also discusses the strategic approach to business development, starting with clear pitch decks, then grants and tenders, while repurposing application documentation for broader purposes. She sheds light on the challenges of securing government contracts as a startup, emphasizing competitive pricing and service quality.
Throughout the conversation, Caitlin offers valuable tips on creating effective pitch decks, standing out in presentations, and maintaining professionalism in business endeavors. She maintains a long-term commitment to her clients, even after securing grant opportunities, and shares her criteria for working with businesses.
Follow & Subscribe to the DevReady Podcast
Facebook: https://www.facebook.com/aerionTech
LinkedIn: https://www.linkedin.com/company/aerion-technologies
Instagram: https://www.instagram.com/aeriontech/
Apple Podcast: https://apple.co/36XdTFQ
Spotify: https://spoti.fi/2uaqDvt
YouTube: https://www.youtube.com/@AerionAuTech
Wednesday Oct 04, 2023
Wednesday Oct 04, 2023
In this episode of the DevReady Podcast, our hosts, Andrew Romeo and Anthony Sapountzis, are joined by David Hauser, CEO of Silicon Beach Australia and Founder & Director of THNK.innovation. David shares his fascinating journey, from early ventures in exoskeletons and movie equipment to his role in shaping the future of purpose-driven entrepreneurship and technology customization. Get ready for a conversation packed with insights and entrepreneurial wisdom.
David's path into startups was initially influenced by encouragement in high school, but societal pressure led him to become an engineer in Germany. His journey included involvement in exoskeletons for body motion and even contributing equipment to the first Matrix movie, though an IP dispute led to challenges in that venture.
David reflects on the importance of due diligence and trust in developers during his startup experiences. He also discusses his transition from a corporate environment back to the startup ecosystem, highlighting the challenges faced by large organizations in terms of innovation.
His involvement with Silicon Beach Australia is a significant part of the conversation, and he emphasizes the community's shift towards purpose-driven entrepreneurship and alignment with the UN Sustainable Development Goals. He also touches on crowdfunding challenges and the importance of moving quickly and staying user-centric in the world of innovation.
Additionally, David discusses the need for collaboration between universities, industry, and startups in Australia and advocates for AI-powered customization of user interfaces. He underscores the value of learning from feedback and embracing an iterative approach to product development.
Overall, David Hauser's journey and insights provide valuable lessons for entrepreneurs and those interested in the dynamic world of startups and innovation.
Follow & Subscribe to the DevReady Podcast
Facebook: https://www.facebook.com/aerionTech
LinkedIn: https://www.linkedin.com/company/aerion-technologies
Instagram: https://www.instagram.com/aeriontech/
Apple Podcast: https://apple.co/36XdTFQ
Spotify: https://spoti.fi/2uaqDvt
YouTube: https://www.youtube.com/@AerionAuTech
Wednesday Sep 27, 2023
Wednesday Sep 27, 2023
In this episode of the DevReady Podcast, our hosts, Andrew Romeo and Anthony Sapountzis, are joined by Gavin Reddrop, Founder & CEO, Tactix AI and Co-Founder & CTO, Cedar.Earth. Gavin takes center stage to share his extensive insights into the rapidly evolving world of AI and automation. Gavin's credentials as a Business Innovation and Automation Expert, Speaker, Mentor, and Author underscore his expertise in this dynamic field.
Gavin begins by discussing the challenges of writing a book on AI due to the breakneck pace of technological advancements. His book is designed to assist business owners in embarking on their automation journey, simplifying processes using AI APIs, tapping into AI's potential as a brainstorming tool, sales enhancer, and aiding startup founders preparing for pitches.
The conversation delves into Gavin's fascinating journey through the tech landscape, from military communications to the corporate sphere, and ultimately, his leap into entrepreneurship. Gavin reflects on the evolution of AI, emphasizing its initial applications in content creation and social marketing, leading to his deep immersion in AI, including a recruitment tool for unbiased resume analysis. Presently, he is focused on a climate tech startup that employs AI to address environmental challenges.
Gavin's mission to help enterprise-level companies manage their climate data throughout the supply chain takes center stage. He highlights the transformative impact of AI in the enterprise space, even prompting industry giants like Google to embrace startup-like agility and innovation. Gavin underscores the importance of incremental steps in automation and innovation, advocating for breaking complex tasks into manageable components to enhance efficiency and productivity across industries. Gavin's remarkable military experience further enriches the discussion, showcasing his adaptability and ability to integrate diverse technologies and systems.
Follow & Subscribe to the DevReady Podcast
Facebook: https://www.facebook.com/aerionTech
LinkedIn: https://www.linkedin.com/company/aerion-technologies
Instagram: https://www.instagram.com/aeriontech/
Apple Podcast: https://apple.co/36XdTFQ
Spotify: https://spoti.fi/2uaqDvt
YouTube: https://www.youtube.com/@AerionAuTech
Wednesday Sep 20, 2023
Wednesday Sep 20, 2023
In this episode of the DevReady Podcast, our hosts, Andrew Romeo and Anthony Sapountzis are joined by Ahmed Reza, Founder & CEO of Yobi. The episode covers the world of AI, entrepreneurship, and the future of communication.
Ahmed takes us on a journey through his tech career. He begins with his early involvement in projects like the Denver Grand Challenge and AI development for unmanned aerial vehicles in the Department of Defense, which laid the foundation for his valuable experience. Ahmed's entrepreneurial spirit comes to the forefront as he discusses his successful startup that utilized AI for optimizing dental marketing.
Transitioning from geek to entrepreneur, Ahmed stresses the significance of merging technical and business skills. He highlights the importance of self-awareness and recounts how he stumbled upon the idea for his startup while helping a friend. The impact of his app on the dental industry, doubling some dentists' incomes, showcases its success in marketing optimization.
Ahmed's journey also delves into his transition to private equity and the insights he gained into business efficiency. He recognizes common challenges across industries and the untapped potential in analyzing marketing calls. Amid the evolving tech landscape, Ahmed discusses the importance of caution regarding industry hype, emphasizing the need for practical applications. He shares his vision of a unified communications app that caters to busy entrepreneurs, underlining its simplicity and value.
Moving forward, Ahmed explores the development of synthetic clones and their applications, emphasizing the need for ethical AI development. He envisions a future where AI empowers entrepreneurs to engage in more meaningful interactions and drive progress.
Lastly, Ahmed underscores the importance of finding purpose beyond wealth and living a meaningful life. His mentor's wisdom resonates as he expresses gratitude for his journey, motivated by the opportunity to make a positive impact through technology.
This episode is a captivating exploration of Ahmed's tech career, touching on entrepreneurship, innovation, and ethical AI development while emphasizing the importance of living a meaningful life.
Follow & Subscribe to the DevReady Podcast
Facebook: https://www.facebook.com/aerionTech
LinkedIn: https://www.linkedin.com/company/aerion-technologies
Instagram: https://www.instagram.com/aeriontech/
Apple Podcast: https://apple.co/36XdTFQ
Spotify: https://spoti.fi/2uaqDvt
YouTube: https://www.youtube.com/@AerionAuTech
Wednesday Sep 13, 2023
Wednesday Sep 13, 2023
In this episode of the DevReady Podcast, our hosts, Andrew Romeo and Anthony Sapountzis are joined by Finbar OHanlon, the Co-founder of APAC Innovation Institute. Fin is also a Corporate Advisor, Strategist, and Company Director specializing in Digital transformation (Ai) and Human Capability. In this episode, Fin gives insights on challenging norms, embracing curiosity, and fostering innovation across music and technology.
Fin shares a remarkable journey marked by defiance of conventions and an unquenchable thirst for innovation. Starting as a rebellious student in a Christian school, he transitioned into the realm of technology from a successful career in music. Despite societal pressures and challenges, his innate curiosity and passion for learning guided him towards remarkable achievements. Notably, his early interest in digital audio technology led him to a pivotal role in a prominent music store and eventually to Apple as a digital audio specialist, where he tackled industry-defining challenges.
Fin's narrative centers on embracing the unknown and pushing boundaries. He discovered that his greatest successes emerged when he challenged established norms and fostered innovation. His transition to the tech world involved unconventional approaches, such as creating an enterprise-grade video-switching system for banks, despite not fitting the traditional software developer mold. His experiences span multiple countries, emphasizing the importance of continuous learning and the value of questioning norms and embracing change.
Throughout the episode, Fin highlights the significance of structured thinking and validation regarding innovation. He stresses that ideas alone are not enough; they must be transformed into well-defined opportunities with consideration for pricing, development costs, timelines, and success probabilities. Moreover, he advocates for a blueprint approach in innovation involving identifying unmet needs, customer segmentation, pricing strategies, and preliminary business plans.
Fin's journey is an inspiring testament to the power of curiosity, resilience, and a willingness to challenge conventional wisdom. His story underscores the idea that innovation is a continuous process that requires effort, creativity, and the courage to think differently.
Follow & Subscribe to the DevReady Podcast
Facebook: https://www.facebook.com/aerionTech
LinkedIn: https://www.linkedin.com/company/aerion-technologies
Instagram: https://www.instagram.com/aeriontech/
Apple Podcast: https://apple.co/36XdTFQ
Spotify: https://spoti.fi/2uaqDvt
YouTube: https://www.youtube.com/@AerionAuTech
Wednesday Sep 06, 2023
Wednesday Sep 06, 2023
In this episode of the DevReady Podcast, our hosts, Andrew Romeo and Anthony Sapountzis are joined by the guest, Marina Ritchie, a versatile professional with a background spanning diverse industries such as telecom, gas and oil, and events management, who shares her wealth of experience. Currently serving as a Business Growth Manager at Smart Business Accelerator, a ChatGPT Educator, and a Launch Lead at Moonshots Innervation, Marina is a dedicated advocate for optimizing business processes, especially in marketing and sales.
Marina delves into the intriguing concept of technology democratization, passionately guiding business owners on leveraging emerging technologies for scalable growth. She identifies two distinct groups in the technology landscape: those who approach with caution due to fear or time constraints and those who eagerly embrace the potential benefits. Marina primarily collaborates with the latter group, offering invaluable guidance and strategies for harnessing these innovations.
The episode also explores the dynamic world of Ai adoption in businesses, a continuously evolving landscape. Marina emphasizes the importance of readiness and understanding, dispelling the myth of Ai as a magic solution. She addresses the challenges of staying current in this rapidly evolving technological realm. Marina highlights the prevalence of misinformation and the importance of guiding clients through the Ai workflow, ensuring effective communication and structured data handling.
Marina Ritchie's expertise extends to the emerging landscape of conversational Ai prompts, where she explores the untapped potential of Ai users and the collaborative magic that can unfold when they harness vast amounts of data for comparisons and enrichments. Her insights make this episode a valuable resource for anyone navigating the intricate world of technology and business.
Follow & Subscribe to the DevReady Podcast
Facebook: https://www.facebook.com/aerionTech
LinkedIn: https://www.linkedin.com/company/aerion-technologies
Instagram: https://www.instagram.com/aeriontech/
Apple Podcast: https://apple.co/36XdTFQ
Spotify: https://spoti.fi/2uaqDvt
YouTube: https://www.youtube.com/@AerionAuTech