DevReady Podcast

SaaS Marketing Done Right with Ann Pocock - Episode 90

Our guest in this episode of the DevReady Podcast is Ann Pocock, Marketing Strategy Consultant, Marketing Coach and Executive Coach for high growth businesses at Kinetic Effect. She joins our hosts Andrew Romeo and Anthony Sapountzis as the episode explores how purpose-built and tailor-made coaching and marketing consulting could help unleash the potential in not just an individual but also his/her organization. The key is to focus on one’s strengths and align the mission with the core values.
Brand positioning and value proposition are critical to any business. Having a clear message helps you across all touchpoints, right from the very first version of your website to your proposal deck to the phone calls that you have to make, the pitch deck that you might want to do on a sales call, how you work the room in a networking event, the list goes on and on. The emphasis here is to say the right things to the right people in a right place and at the right time.

Stop Wasting Your Advertising Money with Judy Celmins - Episode 89

In this episode of the DevReady Podcast, hosts Andrew Romeo and Anthony Sapountzis talk to Judy Celmins, who is not just a marketing genius and a startup mentor but also hosts her own podcast, ThriveableBiz Podcast. Judy was, in fact, DevReady Podcast’s first-ever guest and she comes back to the podcast to talk about her book ‘Marketing = Customer + Heart’. The book is not just a book on marketing, it’s a way of doing business and you want to get your copy asap. (Note: 100% of the profit from the book would go to helping a Ukrainian family).
Here are some of Judy’s insights:
· Understand that marketing applies to pretty much every segment of any business
· Create the customer
· Ask the right questions
· Understand what is missing from competitors’ product/service
· Understand the specific customer needs first and then focus on creating
· Continue to evolve with the change in the market

How to Play a Bigger Game in Business with Tim Bishop - Episode 88

Join the hosts Andrew Romeo and Anthony Sapountzis in this episode of the DevReady Podcast as they have an insightful conversation with Tim Bishop, CEO and Founder of NXT LVL Group, a people-performance business that builds high-performance leaders and teams.
Tim has donned many hats but the one thing that he has always been passionate about is helping people and businesses take themselves to the next level. Talking about his life’s Marvel-esque arch, Tim recounts how he who grew up in Papua New Guinea ended up having a military career where he held positions of leadership and was told he had a knack for lighting a fire in people and getting them focused. He calls the military the place where he was forged—a place where he learned who he was and who he wasn’t. It was there that he became passionate about human excellence and high performance. He understood that what he enjoyed the most was helping and serving people. That is what drove him to build two successful companies and to impact 1000s.

Creating a Digital Ecosystem with Yupin Robson - Episode 87

On the occasion of International Women’s Day, 2022, the host of the DevReady Podcast, Andrew Romeo talked to Yupin Robson, Director of OBSID Pty Ltd and Edify Medical Pty Ltd. Edify Medical is a company based in Australia that creates a digital ecosystem designed to break barriers of language, cost and access to information for health care providers across the globe.
Listen in as the two discuss Yupin’s journey and how it impacts not just the health care professionals but countless individuals across the globe.
Topics Covered:
· Need to Communicate
· Be Solution Oriented
· Equity Split and Exit Strategy
· Women Entrepreneurs and Access to Capital
· Radical Generosity
· Owning the IP

Fast-track Your Growth with Tech Torque with Matthew Whyatt - Episode 86

This episode of the DevReady Podcast features Matthew Whyatt, Co-Founder and Technology Sales Specialist at Tech Torque Systems—the first integrated, purpose-built, precision growth system for the tech sector.
Listen to the conversation as host, Andrew Romeo and Matthew talk about how tech businesses can be better positioned to sell more products and benefit more people.
Topics Covered:
· Marketing Fuels the Sales Engine
· Building a Team of Talented People with Specific Roles
· Challenges When Selling and Marketing
· B2B and B2C Marketing Strategies
· 3 Key Areas for Growth (Branding, Marketing, Conversion)
· How to Engage Customers

How to Stand Out in the Sea of Sameness - Episode 85

This episode of the DevReady Podcast, features Greg Smith, Founder & CEO, of Send Handwritten along with the hosts Andrew Romeo and Anthony Sapountzis.
Greg is a Customer Experience Expert and in this episode, he shares with us all how a remarkable and memorable marketing campaign is designed and delivered to tell the customer that you care.
Customers want a tool that is the most cost-effective, easy to understand, and simple to implement so that it can be implemented the day before and ROI got on a coming day. People remember experiences and that’s what the company provides.
Topics Covered:
· How to Stand Out in the Crowd
· Using Humor to Create Impact
· The Memorable Marketing Blueprint
· Know When to Iterate and Pivot
· Build Human Relationships

Go To The Extra Mile with Simon Madden - Episode 84

Simon Madden joins hosts Andrew Romeo and Anthony Sapountzis in this episode of the DevReady Podcast. Simon is the Founder of Simon Madden Consulting and now helps organizations understand what it takes to achieve a sustained high-performance culture.
The ability to ‘get good and stay good’ is vital for success, as per Simon. Many people become successful and then they get comfortable there. Simon says that it is important to realise that the work still remains—there needs to be continuous improvement.
Topics Covered:
· What is That Extra Thing That You Are Doing?
· Learning from Mistakes
· People are the Best Resource
· CARE (Consideration, Affirmation, Respect and Empathy)
· Differences between Leadership and Management
· Qualities of a Great Leader

Plan, Design & Build with Archistar with Robert Coorey & Chris Clark - Episode 83

In this episode of the DevReady Podcast, hosts Andrew Romeo and Anthony Sapountzis talk to Robert Coorey, Co-Founder ArchiStar and Chris Clark, Head of Consulting at Archistar.
Archistar creates cutting-edge technology that revolutionises the way property professionals plan, design, and build and in this episode the hosts and the guests interact about how technology has transformed the ways of finding property and development sites and how there are limitless possibilities of leveraging data to meet the goals of the end-users.
Developing a property is a task that can take a toll on anyone—from finding sites to assessing the needs to actually designing and building—a lot of resources are needed.
Robert talks about how Archistar helps people do that in a matter of minutes—the customers are helped with finding sites and when doing due diligence; they are even given access to some real-time building designs to show exactly what will fit on that block of land in conjunction with the local government rules.
Topics Covered:
· Bringing Value to the Marketplace
· From a Humble MVP to Catering to Growing Needs
· Evolution of a Team
· Doing Too Much Too Quickly
· Niche Userbase

How to Build Functional & Secure Website with AIP with Stephen Downey - Episode 82

Ever since AIP Technology was set up, Stephen and his co-founders, have had a goal of catering to the needs of the customers. Multiple plugins and their unique features often make the job of maintenance of WordPress a challenging issue—it is much like finding a needle in a haystack.
But having realized that WordPress powers around a third of the internet, Stephen believes that aiming to solve the problem for the customers have been worthwhile.
In this episode of the DevReady Podcast, our hosts Andrew Romeo and Anthony Sapountzis talk to Stephen Wilson Downey, CEO & Founder of AIP Technology. AIP’s technology automates website maintenance, keeps sites up-to-date and secure, and identifies and fixes bugs so that customers can utilize their time elsewhere.
Listen in as the three of them talk about the endless possibilities that the world of WordPress has to offer and how customers’ needs and requirements are of utmost importance.
Topics Covered:
· Possibilities in Website Maintenance
· Finding Solution to a Unique Problem
· Building a Team and Having Enough Funds
· Focusing on the Needs of the Customer

Locumate: Creating A Feedback Loop with End Users with Surge Singh - Episode 81

In this episode of the DevReady Podcast, hosts Andrew Romeo and Anthony Sapountzis talk to Surge Singh, Co-Founder of Locumate, a platform, the aim of which is to create a community dedicated to Locums in Australia.
Listen in to this insightful conversation to learn more about the platform that is looking to bring about the much-needed technological disruption in the pharmaceutical industry to ensure that Locums can find the perfect shifts, get paid on time and get access to additional educational resources to help them grow their career as pharmacists.
Topics Covered:
· How Locumate Built a Transactional Platform for Locums and Pharmacists?
· How to Balance Domain and Technical Expertise?
· Building a Product and Developing a Business around it.
· Creating a Feedback Loop with End Users.
· The Key to Stick to Your Core Values.
· The Best Way to Find a Great Tech Partner.