DevReady Podcast
We started the DevReady podcast to help non-techs build better technology. We have been exposed to so many non-techs that describe the struggle, uncertainty and challenges that can come with building technology. The objective for the DevReady podcast to share these stories and give you the tools and insights so that you to can deliver on your vision and outcomes. You will learn from non-tech founders that have invested their time and money into developing technology. We will discuss what worked, what didn’t and how they still managed to deliver real value to their users. These stories are inspirational – demonstrating the determination, commitment and resolve it really takes to deliver technology. Throughout the DevReady Podcast we also invite subject matter experts to the conversation to give you proven strategies and techniques to successfully take your idea through to delivery and beyond. Enjoy the Podcast, it will challenge you, inspire you and provide the tools you will need ...
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Episodes
Friday May 29, 2020
Friday May 29, 2020
In this weeks episode of the DevReady Podcast, we were joined by Joana Inch from Hat Media Australia talking about all things marketing.
Joana and her team at Hat Media help SaaS businesses better execute their marketing and social media campaigns.
In the episode, we discussed how understanding your niche and buyer personas could dramatically increase your marketing results.
With competition ever increasing in the SaaS space, it has never been more important to create great content that answers your customer's questions and solves their pain points.
Friday May 22, 2020
Friday May 22, 2020
Would you like 43.5% of every dollar that you invest in innovation paid back to you?
On this week's episode of the DevReady Podcast, we were joined by Caitlin Harvey and Alexander Paykin from RnD360 Advisory Group.
During this conversation, we took a deep dive into the R&D Tax Incentive.
- What you need to know
- How you need to structure your business
- Assessing your likely eligibility
- The rules and regulations
- And we even explored the significnt benefit of setting your startup up as Early Stage Innovation Company (ESIC)
Friday May 15, 2020
Friday May 15, 2020
"Right now, your chances being published in the media and building your profile is HUGE" - Jules Brooke from Handle Your Own PR.
We enjoyed talking to Jules about her tech journey so much that we had to invite her back to explore how PR can help non-techs build their brand and business profile.
Have you ever wanted to be published in the Fin Review or share your story on the Evening News?
In this weeks episode of the DevReady Podcast, we took a deep dive into how to write an article and then get it in the hands the right journalists.
PR is a powerful awareness exercise and it has never been easier to get published. Through the pandemic, the media is getting about 4x
as much traffic and half as much content sent to them.
To learn more how you can utilise PR to build your brand, check out the full Episode
Friday May 08, 2020
Friday May 08, 2020
On this week's episode of the DevReady Podcast, we were joined by Jules Brooke, founder of Handle Your Own PR.
Handle Your Own PR is a #SaaS and educations business helping small business manage and run their PR campaigns.
Jules discussed the challenges that she faced when running a development project as a non-tech and even how she had to SELL THE HOUSE to continue to fund the development process.
Here is her advice for non-tech building tech:
* Always start with a plan
* Release in small bites
* Have a Roadmap in place
* Get a great team around you
"Regardless of the journey, it will be the best thing that you will ever do, ". - Jules Brooke
Friday May 01, 2020
Friday May 01, 2020
In the DevReady Podcast this week we were joined by Christina Gerakiteys, CEO of SingularityU Australia, to discuss how they are helping startups and businesses utilise technology to better serve humanity.
Christina shared how we can all shoot for that moonshot idea and create new and innovative possibilities with technology to impact a billion people.
In this inspiring look at technology, Christina shared many stories the will open up your eyes to the possibilities that are around us.
Friday Apr 24, 2020
Friday Apr 24, 2020
We are all overload by data.
They say "data is the new oil", but does that lend us to capturing data for the sake of capturing data?
In today's episode of the DevReady we joined be Jacinta Outlaw from The Fifth Element.
During this episode, we explored how startups and businesses can better utilise and collect data to increase their value and solve greater problems.
Learn how Jacinta and her team help businesses understand the value of data and how to better engineer your tech products with data partners in mind.
A great episode about how we can strategically position of businesses to capture data and solve bigger problems.
Friday Apr 17, 2020
Friday Apr 17, 2020
“Opportunity is everywhere, except most of us have our eyes closed” – Neville Christie
In Today’s Special Episode of the DevReady Podcast. Neville joined us to talk about the current state of the economy given the coronavirus crisis.
78 years young, Neville has been involved in 44 venture, 41 successful.
A profound track record by anyone’s account.
During this episode, Neville shared his amazing journey of how he was forced to become the family breadwinner at the young age of 12.
By 13, Neville had begun 3 business, the 3rd of which was collecting and producing Scallop shell ashtrays.
Selling them door-to-door, Neville turned this 5c item into a 75c sale!
He then turned this profit into buying and selling newspapers at the local pub, later falling into the business microloans.
At 13, Neville was making 5X the average wage!
In this episode, we take a deep dive into how Purpose has played a major part in Neville’s success and he shared what entrepreneurial life could look like in the aftermath of COVID-19.
Friday Apr 10, 2020
Friday Apr 10, 2020
In today's episode of the DevReady Podcast, we had Daniel Mumby "That StartUp Guy" join us again.
In this episode, we discussed an approach to building a team around you to increase your likelihood of investment and long term success in your tech venture.
Dan's advice for founders; build a team of advisors and ensure that they meet the following criteria:
1. Walked the path before and
2. are emotionally invested in your success
If you are a non-tech looking build tech consider finding advisors that can help across the following areas:
1. Technical
2. Industry knowledge
3. Sale
4. Knows your target customers
5. Understand the numbers
Friday Apr 03, 2020
Friday Apr 03, 2020
In today's episode of the DevReady Podcast, we were joined by Craig McFarlane, Director - Education and Professional Services at Essilor Asia-Pacific, Middle East, Mediterranean-CIS, Russia & Africa at Essilor Group.
In his time at Essilor, Craig has been instrumental in moving the organisational training from face-to-face to blended (online and offline) and now even microlearning approaches.
Craig shared his number one tip from building tech within an organisation.
Keep it simple at the start!
Take it one step at a time and build a robust solution that will allow you to expand your product in the future.
This is great advice for any non-tech looking to build better technology.
Friday Mar 27, 2020
Friday Mar 27, 2020
In today's episode of the DevReady we had Jamie Skella join us. Thank you, Jamie, for taking the time to share your journey of developing digital products in both corporate and startup environments.
At 13, Jamie first embraced technology as an online gamer and later played for Australia's top-ranked esports teams.
Jamie has now gone full circle, where he now manages Mogul, Australia's first publicly listed esports company.
We first met Jamie when he was running Horizon State, Winner of the World Economic Forum Technology Pioneer award, joining the likes of Google, Airbnb, and Spotify. Voted 7 of 100 on a list of world-changing technologies by The Australian.